NADA is a passionate Product Designer ☻
✿ Creating IMPACT, EMPOWERING team
and SHARING creative diary at @design.baker ✧
NADA is a passionate Product Designer ☻
✿ Creating IMPACT, EMPOWERING team
and SHARING creative diary at @design.baker ✧
NADA is a passionate Product Designer ☻
✿ Creating IMPACT, EMPOWERING team
and SHARING creative diary at @design.baker ✧
Boosting User Order Rate by 100% with Unit of Measurement (UoM) Conversion
A feature that allows multiple units of measurement (UoM) for a single product, providing more flexible purchasing options and boosting sales for slow-moving products. This project focused on implementing UoM conversion functionality within the Seller Center.
Boosting User Order Rate by 100% with Unit of Measurement (UoM) Conversion
A feature that allows multiple units of measurement (UoM) for a single product, providing more flexible purchasing options and boosting sales for slow-moving products. This project focused on implementing UoM conversion functionality within the Seller Center.
Boosting User Order Rate by 100% with Unit of Measurement (UoM) Conversion
A feature that allows multiple units of measurement (UoM) for a single product, providing more flexible purchasing options and boosting sales for slow-moving products. This project focused on implementing UoM conversion functionality within the Seller Center.
Optimizing Store Unification Through Sales Team Verification
A feature designed to accelerate store unification by involving sales team to verify the similar store during the visit. This case study will be focusing on the Sinbad Agent app.
Optimizing Store Unification Through Sales Team Verification
A feature designed to accelerate store unification by involving sales team to verify the similar store during the visit. This case study will be focusing on the Sinbad Agent app.
Optimizing Store Unification Through Sales Team Verification
A feature designed to accelerate store unification by involving sales team to verify the similar store during the visit. This case study will be focusing on the Sinbad Agent app.
From Manual to Digital: Transforming TransJakarta’s Service Assessment
A digital solution designed to streamline Transjakarta’s service quality assessment by replacing manual inspections with a mobile app for field evaluations and a dashboard for real-time monitoring. This case study will be focusing on Standar Pelayanan Minimal mobile app.
From Manual to Digital: Transforming TransJakarta’s Service Assessment
A digital solution designed to streamline TransJakarta’s service quality assessment by replacing manual inspections with a mobile app for field evaluations and a dashboard for real-time monitoring. This case study will be focusing on Standar Pelayanan Minimal mobile app.
From Manual to Digital: Transforming TransJakarta’s Service Assessment
A digital solution designed to streamline Transjakarta’s service quality assessment by replacing manual inspections with a mobile app for field evaluations and a dashboard for real-time monitoring. This case study will be focusing on Standar Pelayanan Minimal mobile app.
The Projekts Revamp Website
A complete revamp of The Projekts website to enhance user experience and boost conversions for ordering The Projekts Design System. This project involved redesigning the website, creating a compelling video teaser, and developing engaging visual assets to effectively showcase the product’s value and drive user engagement.
The Projekts Revamp Website
A complete revamp of The Projekts website to enhance user experience and boost conversions for ordering The Projekts Design System. This project involved redesigning the website, creating a compelling video teaser, and developing engaging visual assets to effectively showcase the product’s value and drive user engagement.
The Projekts Revamp Website
A complete revamp of The Projekts website to enhance user experience and boost conversions for ordering The Projekts Design System. This project involved redesigning the website, creating a compelling video teaser, and developing engaging visual assets to effectively showcase the product’s value and drive user engagement.
🎨Design Exploration
Nada's Design Principles
Here are the key principles that define my approach to UI/UX design—helping me stay focused on user needs and creating impactful products.🚀
01
User Needs Prioritization
I prioritize gaining a deep understanding of users' needs while also uncovering the root causes of their challenges. This dual focus enables me to create meaningful solutions that enhance user satisfaction and foster intuitive interactions.
Holistic System Thinking
Design is about interconnectedness. By applying systems thinking, I deliver cohesive solutions that consider how various components interact, ensuring adaptability to changing user needs.
02
Creative Exploration
I enjoy thinking outside the box and going beyond conventional methods in my design crafting and documentation. This innovative mindset allows me to explore new possibilities and enhance the impact of my designs.
03
Iterative Learning
I embrace an iterative design approach, continually seeking feedback and refining my solutions. This commitment to learning ensures my designs evolve to meet user needs and industry standards.
04
Nada's Design Principles
Here are the key principles that define my approach to UI/UX design—helping me stay focused on user needs and creating impactful products.🚀
01
User Needs Prioritization
I prioritize gaining a deep understanding of users' needs while also uncovering the root causes of their challenges. This dual focus enables me to create meaningful solutions that enhance user satisfaction and foster intuitive interactions.
Creative Exploration
I enjoy thinking outside the box and going beyond conventional methods in my design crafting and documentation. This innovative mindset allows me to explore new possibilities and enhance the impact of my designs.
03
Holistic System Thinking
Design is about interconnectedness. By applying systems thinking, I deliver cohesive solutions that consider how various components interact, ensuring adaptability to changing user needs.
02
Iterative Learning
I embrace an iterative design approach, continually seeking feedback and refining my solutions. This commitment to learning ensures my designs evolve to meet user needs and industry standards.
04
Nada's Design Principles
Here are the key principles that define my approach to UI/UX design—helping me stay focused on user needs and creating impactful products.🚀
01
User Needs Prioritization
I prioritize gaining a deep understanding of users' needs while also uncovering the root causes of their challenges. This dual focus enables me to create meaningful solutions that enhance user satisfaction and foster intuitive interactions.
Holistic System Thinking
Design is about interconnectedness. By applying systems thinking, I deliver cohesive solutions that consider how various components interact, ensuring adaptability to changing user needs.
02
Creative Exploration
I enjoy thinking outside the box and going beyond conventional methods in my design crafting and documentation. This innovative mindset allows me to explore new possibilities and enhance the impact of my designs.
03
Iterative Learning
I embrace an iterative design approach, continually seeking feedback and refining my solutions. This commitment to learning ensures my designs evolve to meet user needs and industry standards.
04
🖌️ Hands-on Skills
🖌️ Hands-on Skills
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Product Design
Product Design
Product Design
Design Systems
Design Systems
Design Systems
UX Research
UX Strategy
UX Strategy
UX Strategy
Design System
Design System
Design System
Graphic Design
Interaction Design
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
Content Creation
Content Creation
Content Creation
Video Editing
👩🏻💻 Experience
👩🏻💻 Experience
Senior Product Designer
Senior Product Designer
Senior Product Designer
Boosted sales and engagement through a new product recommendation feature, improved user retention with a clearer onboarding flow in Petani App and led Design System development to ensure consistency and brand alignment.
SawitPRO
SawitPRO
SawitPRO
May 2025 - Present
May 2025 - Present
Product Designer Supervisor
Product Designer Supervisor
Product Designer Supervisor
Supervised, mentored, and guided the Product Designer Buyer team. Led research initiatives and individual contributor designer.
Supervised, mentored, and guided the Product Designer Buyer team. Led research initiatives and individual contributor designer.
Sinbad
Sinbad
Jan 2023 - Aug 2024 (Laid Off)
Jan 2023 - Aug 2024 (Laid Off)
Product Designer
Product Designer
Product Designer
Designed comprehensive products, including gathering insights and narrowing problem, defining solutions, wireframes and interfaces for the Sinbad E-commerce app, Sinbako app, Seller Center, and Admin Panel site.
Designed comprehensive products, including gathering insights and narrowing problem, defining solutions, wireframes and interfaces for the Sinbad E-commerce app, Sinbako app, Seller Center, and Admin Panel site.
Sinbad
Sinbad
Mar 2022 - Dec 2022
Mar 2022 - Dec 2022
UI/UX Designer
UI/UX Designer
UI/UX Designer
Solo designer for TransJakarta’s service quality assessment, overseeing the end-to-end design of a mobile app for field assessments and a dashboard for real-time monitoring.
Solo designer for TransJakarta’s service quality assessment, overseeing the end-to-end design of a mobile app for field assessments and a dashboard for real-time monitoring.
Transjakarta
Transjakarta
Des 2022 - Feb 2022
Des 2022 - Feb 2022
👩🏻💻 Personal Project
👩🏻💻 Personal Project
Founder & Creative Director
Founder & Creative Director
Founder & Creative Director
Built and grew @design.baker, sharing design insights, productivity tips, and tutorials to help designers level up their skills.
Built and grew @design.baker, sharing design insights, productivity tips, and tutorials to help designers level up their skills.
Design Baker
Design Baker
Design Baker
Jan 2024 - Present
Jan 2024 - Present
Scrapbook Workshop Facilitator
Scrapbook Workshop Facilitator
Scrapbook Workshop Facilitator
Designed and hosted structured, hands-on scrapbook workshops, blending creativity, storytelling, and self-expression. Focusing on building positive community
Designed and hosted structured, hands-on scrapbook workshops, blending creativity, storytelling, and self-expression. Focusing on building positive community
Design Baker
Design Baker
Design Baker
Nov 2024 - Present
Nov 2024 - Present
🔍 Leading Research Project
🔍 Leading Research Project
User Persona Research Sinbad E-commerce App
User Persona Research Sinbad E-commerce App
User Persona Research Sinbad E-commerce App
This project was conducted to deeply understand the Sinbad E-commerce app's primary users. Through a combination of qualitative and quantitative research methods, the study identified key user behaviors, goals, expectations, and pain points. This information has guided feature development and ensure that decisions align with the actual needs of the users.
This project was conducted to deeply understand the Sinbad E-commerce app's primary users. Through a combination of qualitative and quantitative research methods, the study identified key user behaviors, goals, expectations, and pain points. This information has guided feature development and ensure that decisions align with the actual needs of the users.
Qualitative Study on Sinbad Partners
Qualitative Study on Sinbad Partners
Qualitative Study on Sinbad Partners
This research aims to uncover the pain points, expectations, behaviors, and motivations of partners joining the Sinbako program. Through qualitative research, we collected data and identified the key differences between top-performing and low-performing partners. These insights has guided us in crafting solutions to enhance partner performance, that finally help us defining the product’s solutions
This research aims to uncover the pain points, expectations, behaviors, and motivations of partners joining the Sinbako program. Through qualitative research, we collected data and identified the key differences between top-performing and low-performing partners. These insights has guided us in crafting solutions to enhance partner performance, that finally help us defining the product’s solutions
Heuristic Evaluation Audit of the Sinbad E-commerce App
Heuristic Evaluation Audit of the Sinbad E-commerce App
Heuristic Evaluation Audit of the Sinbad E-commerce App
This audit utilized the "heuristic evaluation" method to review the Sinbad E-commerce app and identify usability issues. We categorized the issues into four types: quick fixes, areas requiring further investigation, new improvements, and bug fixes. successfully fixing 50+ issues.
This audit utilized the "heuristic evaluation" method to review the Sinbad E-commerce app and identify usability issues. We categorized the issues into four types: quick fixes, areas requiring further investigation, new improvements, and bug fixes. successfully fixing 50+ issues.
Measuring User Satisfaction & NPS Across Buyer Channels
Measuring User Satisfaction & NPS Across Buyer Channels
Measuring User Satisfaction & NPS Across Buyer Channels
This survey aims to measure user satisfaction across all buyer channels and net promotor score of Sinbad E-commerce app. We established benchmark scores for the future assessments to identify areas for all buyer channels improvement.
This survey aims to measure user satisfaction across all buyer channels and net promotor score of Sinbad E-commerce app. We established benchmark scores for the future assessments to identify areas for all buyer channels improvement.
👩🏻🏫 Topics I Shared with the Design Team
👩🏻🏫 Topics I Shared with the Design Team
As part of the design team, I actively contributed to our learning culture by sharing key topics during internal sharing sessions. These sessions were aimed at sparking discussion, spreading useful insights, and helping the team grow together.
The Power of Critical Thinking to Optimize Design Solution
The Power of Critical Thinking to Optimize Design Solution
Why Inclusive Design is Important for Product Design
Why Inclusive Design is Important for Product Design
Why Behavioral Design is Important for Product Design
Why Behavioral Design is Important for Product Design
Accessibility in Design
Accessibility in Design
